<i>Prevention</i> Magazine Launches App for Apple iPad

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Prevention Magazine Launches App for Apple iPad

NEW YORK, NY (June 29, 2010) – Rodale Inc. announced that the digital edition of Prevention’s July issue, designed exclusively for the Apple iPad, is available for purchase today. The issue, featuring Olympic swimmer Dara Torres on the cover, is available for download in the Apple iTunes store for $2.99, followed by the August issue, featuring Oscar nominee Laura Linney on the cover, on sale Tuesday, July 6. Prevention on the iPad is both a progression of how consumers access health information 24/7, and Prevention’s success with branded applications on the iPad and iTouch, as the actionable and service-oriented content perfectly translates onto mobile devices. Prevention is the nation’s leading healthy lifestyle magazine and a trusted health authority on weight loss and maintenance, fitness and nutrition and joins sibling brands Men’s Health and Women’s Health on Rodale Inc.'s current iPad roster.

In addition to the top health news, beauty, fitness and nutrition advice, and recipes and lifestyle tips that Prevention is known to deliver monthly in its print edition and daily on Prevention.com, the iPad app will allow users to delve deeper and interact with useful, on-target information as never before. The July issue of Prevention kicks off a three-month signature editorial program, the “Prevention Defy Your Age Challenge,” which tackles aging in terms of beauty, fitness and nutrition and has been shown to scientifically improve vital health markers.

Prevention on the iPad is a highly interactive experience with specially developed content including behind-the-scenes videos, bonus cover shoot photo galleries, real-time polls, Facebook and Twitter sharing capabilities and links to purchase featured products and view additional relevant content, instantly. Specific to the July iPad launch, users will be privy to exclusive content including videos with Chef Emeril Lagasse, Nutritionist Cheryl Forberg, and CBS’s “The Doctors,” along with bonus photos and interviews from Prevention’s cover shoot with Olympic swimmer Dara Torres. Other signature Prevention content with bonus iPad material includes reader polls on summer vacation destinations, extra recipes, favorite workouts, and interviews and insights with our “Defy Your Age” real-life beauty panelists.

“For 60 years, readers have turned to Prevention’s trusted content through multiple media touch points,” says Bill Stump, SVP/Editorial Director, Prevention. “Our entry into the digital iPad forum further reinforces the power of our highly engaged and nimble audience—those who are loyal to the brand and connected to the digital space. Prevention on the iPad and other emerging technologies allows us to put the best information in the right hands at the right time.”

Prevention also has three weight management iPhone/iPad apps available at the Apple App Store with a fourth in the works: “400 Calorie Fix” ($1.99 for purchase), “Portion Control” ($0.99) and “Flat Belly Diet Meal Maker” (free), which deliver hundreds of calorie and portion control options for eating on the run; an upcoming fitness app with partner PumpOne is currently in development.

     ·  “400 Calorie Fix” is based on Prevention’s groundbreaking new book, 400 Calorie Fix, and         the simple weight loss/management rule of consuming four, 400-calorie meals per day.         The application allows users to obtain caloric information and healthy alternatives from top         restaurants, fast-food chains and local markets. Additionally, users can locate 400-calorie         cocktails and desserts and be alerted to “calorie bombs” from the application’s 22 restaurants         and fast food establishments. Users can also find the closest chain or type of restaurant         they’re looking for—right when hunger hits!

     ·  “Portion Control” encourages users to ditch the food scale and measuring cups and reveals         the best-kept secrets to determine figure-friendly portions. Key features include portion control         pop quizzes and cheat sheets where users can test their knowledge, discover their portion         control personality and download printable wallet-size cheat sheets for convenient reminders.

     ·  “Flat Belly Diet Meal Maker” is based on Prevention’s best-selling book, The Flat Belly Diet, a         research-backed eating plan based on a link between eating MUFAs (monounsaturated fatty         acids) and shedding dangerous belly fat. This application features over 100 belly-flattening         recipes that users can search by meal or MUFA type. Users can also create a shopping list         from their favorite recipes.

     ·  Prevention’s upcoming fitness app with PumpOne will include lifestyle videos based on         Prevention.com’s successful 60-second solutions, and will serve as a workout tracking app         with social media sharing capabilities. Consisting of workout routines developed by         Prevention, users will be able to view Prevention’s Twitter feed (@PreventionMag) and post         updates to their own feed upon completion of a program.

Prevention is the #1 healthy lifestyle brand in the U.S., with a magazine audience of more than 10.2 million readers as well as the top online health magazine destination www.prevention.com [3] with 2.6 million unique visitors each month, 22 million page views and 1.3 million in newsletter distribution. Prevention also publishes branded books—most recently 400 Calorie Fix and the best-selling Flat Belly Diet! franchise— special-interest publications, bookazines, DVDs, and 16 international editions. In 2009, nearly 50 million Prevention-branded products were sold.

About Rodale Inc.
Rodale is a global media company with a heritage, mission, and authority dedicated to the health and wellness of the individual, community, and planet. Through a broad portfolio of leading media properties, Rodale reaches more than 70 million people around the world through multiple distribution channels, including magazines, books, online, e-commerce, direct-to-consumer, and video. The company publishes some of the best-known health and wellness lifestyle magazines, including Men's Health, Prevention, Women's Health, Runner's World, Bicycling, Running Times, and Organic Gardening, and is the largest independent book publisher in the United States, with a collection of bestselling titles, including Vice President Al Gore's Our Choice, Flat Belly Diet!, and Eat This, Not That! Rodale is also a leader in direct-response marketing and has more than 25 million active customers in its database. www.rodaleinc.com [3]