<i>Men's Health</i> Wins National Magazine Award for "General Excellence"

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Men's Health Wins National Magazine Award for "General Excellence"

New York, NY (April 22, 2010) - Rodale, Inc.'s Men's Health received the National Magazine Award, the preeminent award for magazine journalism, in the "General Excellence" category for magazines with one to two million circulation. It was announced at the American Society of Magazine Editors awards gala in New York City on April 22. Additionally, Men's Health received nominations in the categories for "Personal Service" and "Magazine of the Year."

"That Men's Health the magazine has been given this tremendous recognition is a testament to the talent of the entire editorial team and their ability to manage the growing needs of our industry," said Rodale Chairman and Chief Executive Officer Maria Rodale. "The brand has evolved so much in recent years to include award-winning apps, digital extensions, books, and more. And through it all, the magazine is as strong as ever. This is a very proud moment for us all."

The "General Excellence" award recognizes overall achievement including writing, reporting, editing, and design. The other magazines nominated in this category were The New Yorker, More, Field & Stream, and Teen Vogue.

Men's Health had a remarkably strong performance in 2009 - sold two million Men's Health books, averaged 85 million page views on menshealth.com [3] each month, launched nearly 20 iPhone apps, grew newsletter subscriptions to three million and increased advertising market share by nine percent.

About Men's Health (www.menshealth.com [3])
Men's Health is the largest men's lifestyle magazine brand in the world with 40 editions worldwide. Published 10 times a year in the U.S. by Rodale, Men's Health is the best-selling men's magazine on newsstands, each month providing its 12 million readers with the latest information on all aspects of a guy's life including health, fitness, fashion, nutrition, relationships, travel, technology and finance. The magazine has garnered numerous accolades in the industry including several appearances on Advertising Age's "A List," Adweek's "Hot List," and Capell's Circulation Report, which recently named the magazine "Best Newsstand Performer of the Decade." In 2007, Men's Health Editor-in-Chief David Zinczenko was named "Editor of the Year" by Adweek magazine shortly after the title secured the top spot on their "Brand Leaders Hot List" in 2006. The magazine has also received National Magazine Awards in the personal service and mobile media categories, and most recently the award for "General Excellence" in 2010. Men's Health also publishes several branded books, DVDs, special interest publications, and the online subscription service.