New York, NY, February 19, 2008Rodale Inc. announced today the appointment of John McCarthy as Vice President, Rodale Direct, for Women's Health, Best Life, Runner's World, Running Times, Bicycling, and Mountain Bike, effective immediately. John will oversee all direct-to-consumer marketing for these brands, including subscription marketing, book marketing, and circulation management. He will also manage agency-driven subscriptions and partnerships across all of Rodale's magazines.
"John brings to Rodale tremendous offline and online direct marketing skills. He's an excellent strategist and tactician with a history of direct marketing success," said Gregg Michaelson, EVP, Rodale Direct.
McCarthy has more than a decade of experience in consumer marketing and circulation. Most recently, he was Senior Vice President of Consumer Marketing at Source Interlink Media, where he oversaw all consumer marketing for 80 consumer titles, including subscription generation, online marketing, and database management. Previously, he held multiple positions at Time Inc., including VP and Consumer Marketing Director of Popular Science. He has also worked for Columbia House and Royal Caribbean Cruises. He will report to Michaelson.
"Rodale is a multimedia publishing company that knows its consumers and market better than any other competitor in the health and wellness space. I am very excited by the prospects of positioning and selling such strong, reputable brands offline and online," said McCarthy.
McCarthy received his BA from Princeton University and an MBA from Cornell University.