New York (Jan 13, 2011) – Rodale Inc. has promoted Michele Promaulayko to Vice President/Editor in Chief of Women’s Health, one of the fastest growing magazines in the U.S. Promaulayko, who was named Editor in Chief of Women’s Health in January 2009, has responsibility for all facets of the brand, including the magazine, website, iPhone applications, books and nine international editions. The appointment is effective immediately.
“Since coming in to take over Women’s Health, Michele has helped to clearly define the mission of the magazine,” said David Zinczenko, SVP/Editor in Chief of Men’s Health and Editorial Director of Women’s Health. “She not only built Women’s Health into the perfect partner to Men’s Health, but also has provided Rodale with a powerful one-two punch in the market.”
Under Promaulayko’s leadership, Women’s Health has experienced tremendous success on the consumer front with first-half 2010 single copy sales up an impressive 10 percent and total paid circulation up 7 percent. This growth came on the heels of an exceptionally strong second half in 2009, where single copies were up 3 percent and total paid circulation was up 22 percent.
The website, WomensHealthMag.com, has also experienced significant growth, outpacing its competitive set with unique visitors averaging more than 1.6 million per month and appealing to a diverse group of advertisers trying to reach the millions of health-minded, active women with whom Women’s Health is engaging.
Promaulayko recently authored the popular Look Better Naked: The 6-Week Plan To Your Leanest, Hottest, Body—Ever and since 2009 has expanded the portfolio of Women’s Health-branded books to include The Women’s Health Big Book of Exercises; Slim, Calm, Sexy Yoga; and the recently released Women’s Health Diet.
In October 2009, Advertising Age named Women’s Health “Magazine of the Year,” praising the title for operating as a brand, stating “most magazines say they’re brands too, but Women’s Health is (power) walking the talk.” Women’s Health was also No. 2 on the 2010 Adweek Hot List. Both lists recognize ten magazines for outstanding performance in circulation, advertising, and overall buzz within the industry.
Before joining Women’s Health, Promaulayko was Executive Editor of Cosmopolitan magazine for eight years. Previously, she was one of the original editors of Teen People. Promaulayko has been an expert guest on television programs such as Today, The Early Show, The Rachael Ray Show, CNN, EXTRA and Fox News.
Promaulayko received her Bachelor of Arts Degree in Journalism from Rutgers University. She resides in Manhattan.
Vice President, Brand and Corporate Communications
Allison Hobson Falkenberry