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Rodale Names Bill Stump Vice President, Prevention Digital

FOR IMMEDIATE RELEASE


Contact:
Karen Mazzotta
212-808-1660
Karen.Mazzotta@Rodale.com

RODALE NAMES BILL STUMP VICE PRESIDENT, PREVENTION DIGITAL

Emmaus, PA and New York, NY, April 28, 2009 — Rodale Inc. today announced that Bill Stump has been named Vice President, Prevention Digital, effective immediately. In this role, Bill will manage Prevention.com and all Prevention-branded online premium content Web sites, including www.FlatBellyDiet.com, www.DTOUR.com, www.pvtwoweekturnaround.com, and will manage the execution of future multi-platform, premium content products. Stump will report to Liz Vaccariello, SVP, Editor-in-Chief, Prevention.

“Bill’s extensive experience successfully launching premium content Web sites and enhancing our customers’ experiences across our magazine-branded sites will be invaluable to Prevention as we continue to launch new subscription services and products,” said Vaccariello. “His track record at Rodale is abundantly impressive, and I know he will beautifully execute a digital content strategy for our brand — across editorial, mobile, video, and social media platforms — that will increase engagement and deepen our relationship with our customers.”

As VP, Brand Editor/Editor Men’s Health and Women’s Health Online, Stump worked with the team to double traffic at both sites across page views and unique visitors. He also led the re-launch of www.AbsDiet.com and the Men’s Health Personal Trainer, as well as the Belly Off! Diet book and online program. Previously, Stump also led the launch of www.WomensHealthMag.com and www.iyogalife.com, and helped boost the profitability of the SIPs/Bookazines team by improving newsstand performance.

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About Rodale Inc.
Rodale is a global media company with a heritage, mission, and authority dedicated to the health and wellness of the individual, community, and planet. Through a broad portfolio of leading media properties, Rodale reaches more than 70 million people around the world through multiple distribution channels, including magazines, books, online, e-commerce, direct-to-consumer, and video. The company publishes some of the best-known health and wellness lifestyle magazines, including Men’s Health, Prevention, Women’s Health, Runner’s World, Bicycling, Running Times, and Organic Gardening, and is the largest independent book publisher in the United States, with a collection of bestselling titles, including Al Gore’s An Inconvenient Truth, The South Beach Diet, and Flat Belly Diet! Rodale is also a leader in direct-response marketing and has more than 25 million active customers in its database. www.rodaleinc.com