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Rodale Launches Women's Health Thailand

-- Women’s Health Adds Key Asian Market To International Portfolio --


New York, NY (May 4, 2011) — Rodale Inc. today announced the launch of Women’s Health Thailand in partnership with Media Transasia, one of Asia’s leading publishers. Women’s Health Thailand will debut with the May 2011 issue. The magazine will have a circulation of 120,000 copies and will publish monthly. Today’s announcement brings the number of global Women’s Health editions to 12 spanning 24 countries.

“We are very excited to extend our relationship with Media Transasia through the launch of Women’s Health Thailand,” said Michelle Meyercord, SVP, Rodale International. “We’ve had great success with Men’s Health Thailand and we know the health-minded women of Thailand will be just as voracious for health and lifestyle content.”

Media Transasia is one of Asia’s fastest growing independently owned media companies, publishing more than 30 different titles on subjects ranging from military to lifestyle, sports, travel, architecture, cars, tourism, and much more. Said Rasina Uberoi, Vice President, Media Transasia: “We are delighted to be extending our partnership with Rodale. Men’s Health Thailand has been a huge success for us and we look forward to introducing Women’s Health Thailand as the credible and friendly resource to Thai women giving them the relevant information they need to live the life they want.”

Since launching in the U.S. in 2005, Women’s Health has experienced rapid growth and has significantly contributed to Rodale International’s expansion in recent years. The brand has a presence in key markets worldwide including Argentina, Australia, Brazil, Chile, China, Germany, Mexico, Philippines, South Africa and Turkey.

About Rodale Inc.
Rodale is a global media company with a heritage, mission, and authority dedicated to the health and wellness of the individual, community, and planet. Through a broad portfolio of leading media properties, Rodale reaches more than 70 million people around the world through multiple distribution channels, including magazines, books, online, e-commerce, direct-to-consumer, and video. The company publishes some of the best-known health and wellness lifestyle magazines, including Men's Health, Prevention, Women's Health, Runner's World, Bicycling, Running Times, and Organic Gardening, and is one of the largest independent book publishers in the United States, with a collection of bestselling titles, including Al Gore's Our Choice, Flat Belly Diet!, and Eat This, Not That! Rodale is also a leader in direct-response marketing and has more than 25 million active customers in its database. www.rodaleinc.com

Contact: Allison Keane, allisonkeanepr@gmail.com, 917-359-7433