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Rodale Joins U.S. Environmental Protection Agency's Climate Leaders Partnership

FOR IMMEDIATE RELEASE

RODALE JOINS U.S. ENVIRONMENTAL PROTECTION AGENCY’S CLIMATE LEADERS PARTNERSHIP —Membership Underscores Company’s Efforts to Reduce Impact on the Global Environment—

EMMAUS, PA and NEW YORK, NY, May 11, 2009 — Rodale Inc. today announced its partnership with the U.S. Environmental Protection Agency’s Climate Leaders, an industry-government program that works with companies to develop comprehensive climate change strategies. As a member of Climate Leaders, Rodale commits to the development of comprehensive greenhouse gas reduction goals over the next decade.

“We are proud to join the Climate Leaders partnership program, and strongly support the EPA’s efforts to work in tandem with industry to solve the climate crisis,” said Steven Pleshette Murphy, President and CEO of Rodale Inc. “From founding Organic Gardening magazine more than sixty years ago to publishing An Inconvenient Truth by Vice President Al Gore, Rodale has consistently been a thought leader on issues of environmental stewardship. This leadership also applies to the way we run our business, and working with the EPA is a significant step in our continuing efforts to reduce our environmental footprint.”

Through its membership, Rodale will complete an inventory of greenhouse gas (GHG) emissions based on EPA protocol, document an inventory management plan, and develop GHG reduction goals to be implemented over the next ten years. The company will document its progress through third party sources and report to the EPA annually.

Rodale brought the concepts of organic food, healthy active living, and environmental responsibility to the mainstream. The company reaches more than 70 million people worldwide through the Prevention, Organic Gardening, Men’s Health, Women’s Health, Bicycling, Mountain Bike, Runner’s World, and Running Times brands; best-selling books such as An Inconvenient Truth, The South Beach Diet, The Doctors Book of Home Remedies, and Flat Belly Diet!; multimedia Web sites; and numerous philanthropic activities.

Its philanthropic efforts have supported a number of environmental causes, including the Wildlands Conservancy, which seeks to protect wetlands and promote conservation; the Clean Ocean Fund, aimed at protecting New Jersey beaches; The Soil Association, dedicated to protecting the world's soil and food supply; The Organic Farming Institute, a soil conservation/sustainable agriculture organization; and The Bioneers, a group of researchers working on air, water, soil and food supply issues. For more than five decades, the Rodale family's Rodale Institute based in Emmaus, PA has worked to achieve a regenerative food system that renews environmental and human health.

Climate Leaders partners range from Fortune 100 corporations to small businesses and represent many industries, from manufacturers and utilities to financial institutions and retailers, with operations in all 50 states.

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About the Climate Leaders
Climate Leaders is an EPA industry-government partnership that works with companies to develop comprehensive climate change strategies. Partner companies commit to reducing their impact on the global environment by completing a corporate-wide inventory of their greenhouse gas emissions based on a quality management system, setting aggressive reduction goals, and annually reporting their progress to EPA. Through program participation, companies create a credible record of their accomplishments and receive EPA recognition as corporate environmental leaders. http://www.epa.gov/climateleaders/

About Rodale
Rodale is a global multi-platform media company with a mission dedicated to the health and wellness of the individual, community and planet. The company, which reaches more than 70 million people worldwide, publishes some of the best-known health and wellness lifestyle magazines, including Men's Health, Prevention, Women's Health, Runner's World, Bicycling, Mountain Bike, Running Times, and Organic Gardening, and is also the largest independent book publisher in America with a collection of international titles, including The South Beach Diet, An Inconvenient Truth, Flat Belly Diet!, and Eat This, Not That! Rodale's broad range of media platforms includes magazines, books, video, and extensive Web sites. The company is also a leader in direct-response marketing and has more than 25 million active customers in its database. Visit the web site at www.Rodale.com.