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Rodale Inc Promotes Allison Hobson-Falkenberry to VP, Brand and Digital Communications

New York, NY, January 26, 2011—Rodale Inc. today announced that Allison Hobson Falkenberry has been promoted to Vice President, Brand and Digital Communications, effective immediately. In this expanded role, she will lead all of Rodale’s corporate, brand, book, International and digital media relations efforts. Falkenberry reports to Gregg Michaelson, President, Integrated Marketing & Sales and Chief Marketing Officer.

“Allison brings an unmatched knowledge of the media industry and a highly collaborative energy to our team,” said Michaelson. “Across her six years at Rodale, she has helped drive results—from high-profile company partnerships to digital advancements to book sales—for just about every department of the company. I can think of no one more suited to lead our communications strategy with the press.”

Previously, Falkenberry served as AVP, Brand Communications, where she led the consumer and trade media relations efforts for all Rodale brands, including Men’s Health, Women’s Health, Prevention, Bicycling, Runner’s World and Organic Gardening. She also served as Executive Director of Communications at Men’s Health where she was named to PR News’ “PR Professional of the Year” list and was a part of the highly successful team that launched Women’s Health. Prior to Rodale, Falkenberry worked at Sports Illustrated, GOLF and SKI magazines. She started her publicity career with Fox Searchlight Pictures in New York.

Falkenberry received her Bachelor of Science Degree in Business Administration from the University of North Carolina at Chapel Hill. She resides in Manhattan.

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About Rodale Inc.
Rodale is a global media company with a heritage, mission, and authority dedicated to the health and wellness of the individual, community, and planet. Through a broad portfolio of leading media properties, Rodale reaches more than 70 million people around the world through multiple distribution channels, including magazines, books, online, e-commerce, direct-to-consumer, and video. The company publishes some of the best-known health and wellness lifestyle magazines, including Men's Health, Prevention, Women's Health, Runner's World, Bicycling, Running Times and Organic Gardening, and is the largest independent book publisher in the United States, with a collection of bestselling titles, including Al Gore's Our Choice, Flat Belly Diet!, and Eat This, Not That! Rodale is also a leader in direct-response marketing and has more than 25 million active customers in its database. www.rodaleinc.com