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Rodale Ceases Publication of Best Life

Contact:
Robin Shallow
212-573-0474
Robin.Shallow@Rodale.com




RODALE CEASES PUBLICATION OF BEST LIFE


EMMAUS, PA AND NEW YORK, NY--March 11, 2009-Rodale Inc. announced today that the company will cease publication of Best Life magazine, effective immediately. The May issue, on newsstands next month, will be the last.

"Despite the great work of the sales team and the talent of the editorial staff, given the challenges of the advertising market and general conditions, Best Life could not meet our internal benchmarks, and we have made the decision to focus our resources on our core brands," said Steven Pleshette Murphy, president and CEO of Rodale Inc. "Both VP/Editor-in-Chief Stephen Perrine and VP/Publisher Michael Wolfe have been outstanding leaders and ambassadors for the brand, and we are so proud of the work of the Best Life team."

Best Life made its debut in 2004 as the first luxury service magazine for men with an emphasis on literary writing, humor, and in-depth research.

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About Rodale Inc. Rodale is a global media company with a heritage, mission and authority dedicated to the health and wellness of the individual, community and planet. Through a broad portfolio of leading media properties, Rodale reaches more than 70 million people around the world through multiple distribution channels, including magazines, books, online, e-commerce, direct-to-consumer and video. The company publishes some of the best-known health and wellness lifestyle magazines, including Men's Health, Prevention, Women's Health, Runner's World, Best Life, Bicycling, Running Times, and Organic Gardening, and is the largest independent book publisher in the United States, with a collection of bestselling titles, including Al Gore's An Inconvenient Truth, The South Beach Diet, and Eat This, Not That! Rodale is also a leader in direct-response marketing and has more than 25 million active customers in its database. www.rodale.com

contacts

EVP, Communications

Robin Shallow

212-573-0474