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Rodale Announces International Edition of Men's Health Hungary

—Key European Market Expands Men's Health’s Footprint to 40 Editions Worldwide Spanning 47 Countries with a Readership of More Than 24 Million—


NEW YORK (August 2, 2012) — Rodale Inc., global healthy lifestyle publisher, today announced the re-launch of Men’s Health Hungary in partnership with Marquard Media Group, with the September issue. This announcement brings the number of global Men’s Health editions to 40, spanning 47 countries.

The Marquard Media Group is a European media company based in Zug, Switzerland with their Hungarian operations based in Budapest.

“We’re glad to continue the expansion of the Men’s Health brand globally by partnering with Marquard Media Group on the re-launch of Men’s Health Hungary,” said Rob Novick, Senior Vice President, Rodale International. “We feel confident that expansion in this market will increase the visibility and value of our magazine’s award-winning health and lifestyle content.”

Men’s Health is the go-to source for guys seeking the latest information and expert advice in their pursuit of a healthy and active lifestyle. Published 10 times a year in the U.S. by Rodale, Men’s Health is the best-selling men’s magazine on newsstands and provides its readers with up-to-the-minute information on health, fitness, style, nutrition, relationships, travel, technology and finance. Men’s Health is also the largest men’s lifestyle magazine brand in the world, offering a host of apps for iPhone, Android, and BlackBerry subscribers, as well as branded books, eBooks and microsites. The magazine has garnered numerous industry accolades, winning National Magazine Awards in the general excellence and personal service categories as well as being deemed by Media Industry Newsletter as the “#1 Most Notable Magazine Launch of the Last 25 Years.” Men’s Health has also made several appearances on Advertising Age’s “A-List” and Adweek’s “Hot List.”

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About Rodale Inc.
Rodale is a global lifestyle company with a mission to inspire and enable people to improve their lives and the world around them. Through a broad portfolio of leading media properties, Rodale reaches more than 70 million people around the world through multiple distribution channels, including magazines, books, online, mobile, e-commerce, direct-to-consumer and video. Rodale publishes some of the best-known health and wellness lifestyle magazines, including Men’s Health, Prevention, Women’s Health, Runner’s World, Bicycling, Running Times and Organic Gardening, and is one of the largest independent book publishers in the United States with a collection of bestselling titles including Al Gore’s An Inconvenient Truth, The End of Overeating: Taking Control of the Insatiable American Appetite, Eat This, Not That! and Flat Belly Diet! The company is also widely regarded as a digital leader in the areas of health and fitness and has launched three digital properties—Fitbie.com and YouTube channels 3V and Tasted. Rodale continues to expand its reach through an ever-growing list of award-winning mobile applications and partnerships, and is a leader in direct-response marketing with more than 27 million active customers in its database. To learn more about Rodale, visit www.rodaleinc.com.

contacts

Vice President, Brand and Corporate Communications

Allison Hobson Falkenberry

212-573-0524