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Rodale Acquires First-Ever iPhone App to Book Publication

FOR IMMEDIATE RELEASE:

RODALE ACQUIRES FIRST-EVER iPHONE APP TO BOOK PUBLICATION


EMMAUS, PA, and NEW YORK, NY, April 30, 2010-Rodale Books is proud to announce the acquisition of Lose It! by Anahad O'Connor and Charles Teague, the first ever iPhone App-to-book publication. Rodale Executive Editor Julie Will acquired North American rights in a pre-empted deal with Melissa Chinchillo and Rebecca Gradinger at Fletcher & Company.

Lose It! is a life changing philosophy & program that has already changed the way 4.5 million people lose weight and achieve their fitness goals. Lose It! has been the #1 free health iPhone application since November 2008. Over 175,000 people use Lose It! each day to support and empower one another.

The book, written with New York Times science columnist Anahad O'Connor and Charles Teague, CEO and co-founder of FitNow (the makers of Lose It!) will show that the key to successful weight loss and maintenance is a combination of calorie control, physical activity, and a strong support system. The book will provide current Lose It! users, as well as a new and wider audience, with an overview of the proven effectiveness behind active calorie and exercise tracking, the latest research on the benefits of peer support, strategies for overcoming plateaus and setbacks, and tips from the Lose It! community. Lose It! the book aims to show readers that when it comes to weight loss, knowledge is power: The more they know about nutrition, their own physiology, and the science of exercise, the more they are enabled to make healthy choices.

Said Charles Teague, "Lose It! has already helped hundreds of thousands of people take control of their weight using our iPhone application, but we're committed to reaching even further through ever expanding formats, making the Lose It! community experience even better. Rodale is the perfect partner to help us grow Lose It! into new channels, bringing Lose It!'s message of empowerment and support to a wider audience."

Lose It!'s success has largely been driven by word-of-mouth and App store promotion, but has recently garnered significant press, including coverage in The New York Times and on NBC's "Today Show," and the CBS "Early Show." Celebrity fans include Sarah Silverman, who credits Lose It! for helping her to change her eating habits and aiding in her weight loss.

Rodale Executive Editor Julie Will commented, "As a leader in health and wellness content and an innovator in new products and platforms, Rodale is excited to work with Lose It! on the first-ever iPhone app-to-book project. Lose It! is a great partner for us, as they help people to make better, healthier, more informed choices--and our mission at Rodale is to empower people to improve their lives."

Lose It! will be published in January 2011.

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About Rodale Inc.
Rodale is a global multiplatform media company with a mission to improve the health and wellness of the individual, community, and planet. The company, which reaches more than 70 million people worldwide, publishes some of the best-known health and wellness lifestyle magazines, including Men's Health, Prevention, Women's Health, Runner's World, Bicycling, Mountain Bike, Running Times, and Organic Gardening, and is also the largest independent book publisher in America, with a collection of best-selling titles including Al Gore's An Inconvenient Truth and Our Choice, former FDA commissioner Dr. David Kessler's The End of Overeating, as well as franchise titles such as The South Beach Diet; Eat This, Not That!; and Flat Belly Diet! Rodale is also a leader in direct-response marketing and has more than 25 million active customers in its database. Visit Rodale's Web site at www.RodaleInc.com.

contacts

Senior Director, Communications, Rodale Books

Yelena Gitlin Nesbit

212-573-0296