Newsroom
Michelle Meyercord Promoted to SVP, Rodale International
FOR IMMEDIATE RELEASE
CONTACT:
Tanja Sullivan
212-573-0554
Tanja.Sullivan@Rodale.com
New York, NY, March 24, 2009 - Rodale Inc. today announced that Michelle Meyercord has been promoted to Senior Vice President, Rodale International, effective immediately. In this role, Meyercord will continue to oversee all aspects of Rodale's International operations, across editorial, marketing, and global business development. She will be responsible for the continued expansion of Rodale's core brands, including Men's Health, Women's Health, Prevention and Runner's World, to key growth markets around the world while building brand extensions across online, ecommerce and other channels. Meyercord will continue to report to Eric deCavaignac, SVP, Finance & Strategic Planning.
"Under Michelle's leadership, Rodale International broke records in 2008 by launching 11 new international editions - the most Rodale has ever launched in one year - and generating the department's highest revenues to date," said deCavaignac. "Together with an outstanding team of global partners, Michelle continues to build Rodale's market presence in critical growth markets, such as China, Brazil and Russia, and her work has contributed significantly to Rodale's success across the board. As interest in health and wellness grows worldwide, I have the utmost confidence that Michelle will continue to lead Rodale International even further down its path of success."
The heightened interest in health and wellness around the world and the strong performance of Women's Health globally, which launched five international editions in 2008 alone, has contributed to the recent success of Rodale International. Online businesses in the UK, Germany and Australia continue to drive growth for Rodale International, and many global brands continue to outperform the market.
Prior to joining Rodale in 2002, Meyercord worked for Primedia International and About.com in Development and Marketing. She also worked for Arnell Group Consulting. Meyercord graduated from Duke University in 1991.
About Rodale Inc. Rodale is a global media company with a heritage, mission, and authority dedicated to the health and wellness of the individual, community, and planet. Through a broad portfolio of leading media properties, Rodale reaches more than 70 million people around the world through multiple distribution channels, including magazines, books, online, e-commerce, direct-to-consumer, and video. The company publishes some of the best-known health and wellness lifestyle magazines, including Men's Health, Prevention, Women's Health, Runner's World, Bicycling, Running Times, and Organic Gardening, and is the largest independent book publisher in the United States, with a collection of bestselling titles, including Al Gore's An Inconvenient Truth, The South Beach Diet, and Eat This, Not That! Rodale is also a leader in direct-response marketing and has more than 25 million active customers in its database. www.rodaleinc.com