Newsroom

Jessica Alba, Ryan Gosling and Matt Damon Top Rodale.com's First-Ever Sexiest Environmentalists List

--Leading Healthy Lifestyle Site Honors A-list Activism in the Green Community—


Emmaus, PA (April 18, 2012)—Sure, celebrities are known for making a lot of green, but few have gained recognition for going green. In celebration of Earth Day 2012, Rodale.com—the go-to source for smart news and ideas for healthy living on a healthy planet—has assembled an inaugural list of the “Top 50 Sexiest Environmentalists.” A definitive ranking of actors, adventurers, athletes and influencers, the list rounds up those that are using their star power to make meaningful contributions to environmental causes or dedicate significant time to supporting related nonprofits or organizations.

“Whether they’re high-profile celebrities or up-and-coming environmental experts, our honorees advocate for a cross section of hot-button issues in the environmental community—and that is sexy,” said Leah Zerbe, online editor at Rodale.com. “At Rodale.com, we strive to inspire and enable people to create positive lifestyle changes every day, and calling out the work of these celebrity activists serves as a reminder to get out and support the causes that matter.”

From careers that depend on the conservation of the environment, like those of Olympic snowboarder Gretchen Bleiler and pro-surfer Rob Machado, to lifestyle changes inspired by having a family, like Jessica Alba and Alicia Silverstone’s adoption of healthier consumer practices, Rodale.com’s selection of environmentalists showcases the fact that activism is most impactful when the cause is personally important.

Rodale.com’s top 10 Sexiest Environmentalists:

1. Gretchen Bleiler: This Olympian snowboarder works tirelessly to combat climate change in Congress alongside Protect Our Winters, a non-profit organization leading the fight against climate change. As if that's not enough, Bleiler also launched Nice Reusables, a family business that features the easy-to-clean, award-winning ALEX reusable bottle.
2. Jessica Alba: The actress and mother of two founded The Honest Company—offering everything from plant-based diapers and wipes to organic baby balm—to take green parenting to a whole new level. She will release a book on natural, non-toxic living in 2012 entitled The Honest Life.
3. Matt Damon: The actor is a longtime advocate for clean water and in 2009 launched Water.org, a non-profit that addresses issues of water sanitation in the developing world. Damon will also star in the upcoming film The Promised Land, which he co-wrote about the dangers of natural gas drilling.
4. Alicia Silverstone: The actress and author of The Kind Diet has been instrumental in opening up the national dialogue about vegan living.
5. Ryan Gosling: The Drive star and ultimate dream boat is always on the lookout for chicks; he promotes more humane slaughtering methods for fast-food poultry suppliers and speaks out against factory farms (after all, “Gosling” means “baby goose”).
6. Kate Middleton: The Duchess of Cambridge and wife of Prince William brought a fresh perspective to the royal family by asking wedding attendees to make donations to conservation and environmental organizations instead of giving gifts.
7. Will Witherspoon: The linebacker for the NFL’s Tennessee Titans turned a hobby farm into a full-blown “Animal Welfare Approved” haven.
8. Adam Levine: The Maroon Five front man and host of “The Voice” works with Global Cool to encourage people to kick their carbon habits.
9. Alexandra Cousteau: The granddaughter of the famous explorer Jacques Cousteau founded Blue Legacy, a nonprofit that inspires people to take action on critical water problems.
10. Jack Johnson: He may be mellow, but he is a tenacious defender of the planet. The singer-songwriter strives to make his music sustainable from start to finish; he records in a solar powered production studio and takes his music crew on tour in a bio-diesel bus.

To view Rodale.com’s complete list of the Top 50 Sexiest Environmentalists, visit www.rodale.com/green-living

# # #


About Rodale Inc.: Rodale is a global lifestyle company with a mission to inspire and enable people to improve their lives and the world around them. Through a broad portfolio of leading media properties, Rodale reaches more than 70 million people around the world through multiple distribution channels, including magazines, books, online, mobile, e-commerce, direct-to-consumer, and video. Rodale publishes some of the best-known health and wellness lifestyle magazines, including Men’s Health, Prevention, Women’s Health, Runner’s World, Bicycling, Running Times, and Organic Gardening, and one of the largest independent book publishers in the United States, with a collection of bestselling titles including Al Gore’s An Inconvenient Truth, The End of Overeating: Taking Control of the Insatiable American Appetite, Eat This, Not That! and Flat Belly Diet. The company is also widely regarded as a digital leader in the areas of health and fitness and has launched three digital properties--Fitbie.com and YouTube channels 3V and Tasted. Rodale continues to expand its reach through an ever growing list of award winning mobile applications and partnerships, and is a leader in direct-response marketing with more than 27 million active customers in its database. To learn more about Rodale, visit www.rodaleinc.com.

contacts

Senior Manager, Communications, Organic Gardening

Katie Hunsberger

212-808-1372