Newsroom

Runner's World To Launch On The iPad

–Magazine Unveils a Powerful September Issue and Marathon Training Guide for iPad Users–


New York, NY (August 5, 2010) – Rodale Inc.’s Runner’s World has announced that the digital edition of the publication, designed exclusively for the iPad, is now available for purchase in the Apple App store for $4.99. Runner’s World is the first consumer running magazine to enter the iPad market.

The September issue of Runner’s World serves as the title’s inaugural digital edition and is exclusively sponsored by Puma. Downloaders will receive a host of multimedia and interactive content, plus 26 free “preview” pages of handpicked content from the issue, including an exclusive profile of the nation’s Second Lady and running enthusiast, Dr. Jill Biden, as well as an audio reading from Peter Sagal, Runner’s World columnist and host of NPR’s “Wait, Wait Don’t Tell Me!” iPad users can also purchase a comprehensive Marathon Training Guide designed specifically for the device.

In addition to the reliable running tips and in-depth feature stories found in the print edition of the magazine, users will also have access to bonus content not found in the actual issue, including exclusive videos, polls and quizzes, slideshows, and a full range of interactive social networking capabilities.

“We’re going live on the iPad with an exceptional issue that features our reliable service, storytelling and visuals in a unique and compelling way,” said David Willey, Editor-in-Chief of Runner’s World. “We’re looking forward to connecting with our core audience on a new level, and expanding that audience within the millions of savvy iPad users.”

Other Features of the Runner’s World iPad app include:
     ·  ENHANCED VIDEO – Watch reviews of the latest running gear, shoe reviews and follow         step-by-step instruction of the latest training regimens
     ·  BONUS PHOTOS – Check out never-before-seen bonus slideshows of exclusive photos
     ·  MARATHON TRAINING – Explore Runner’s World’s stable of experts who share years of         knowledge on how to best prepare for running’s marquee races

The Runner’s World iPad launch marks the fourth app offering from the brand and fourth Rodale title to enter the iPad market. Runner’s World recently launched its first successful iPhone app—SmartCoach—and plans to launch an Android version in the fall.

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About Runner’s World (www.runnersworld.com)
Recognized as the worldwide authority on running information, the mission of Rodale's Runner's World is to inform, advise, and motivate runners of all ages and abilities. Runner's World, published by Rodale, aims to help runners achieve their personal health, fitness, and performance goals, and to inspire them with vivid, memorable storytelling. Currently Runner's World publishes 14 international editions. Runner's World's award-winning companion Web site, www.runnersworld.com, is the largest running community on the Internet, featuring interactive, searchable, and targeted content for runners of all ages and abilities.

About Rodale Inc.
Rodale is a global media company with a heritage, mission, and authority dedicated to the health and wellness of the individual, community, and planet. Through a broad portfolio of leading media properties, Rodale reaches more than 70 million people around the world through multiple distribution channels, including magazines, books, online, e-commerce, direct-to-consumer, and video. The company publishes some of the best-known health and wellness lifestyle magazines, including Men's Health, Prevention, Women's Health, Runner's World, Bicycling, Running Times, and Organic Gardening, and is the largest independent book publisher in the United States, with a collection of bestselling titles, including Vice President Al Gore's Our Choice, Flat Belly Diet!, and Eat This, Not That! Rodale is also a leader in direct-response marketing and has more than 25 million active customers in its database. www.rodaleinc.com

contacts

Vice President, Brand and Corporate Communications

Allison Hobson Falkenberry

212-573-0524