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Organic Gardening Relaunches with February/March 2010 Issue

ORGANIC GARDENING RELAUNCHES WITH FEBRUARY/MARCH 2010 ISSUE
Issue Debuts Larger Trim Size, New Editorial Sections and Contributors, Refreshed Design and Increased Rate Base


January 4, 2010, NEW YORK and Emmaus, PA - Organic Gardening, published by Rodale Inc., is relaunching with the February/March issue, on newsstands January 5, 2010. The bi-monthly publication will unveil changes that are reflected in every aspect of the magazine-from a larger format to heavier paper stock to bolder design and the addition of new editorial content focused on cooking as a complement to the wealth of gardening content already featured. Organic Gardening's rate base will increase more than 5% to 275,00 from 260,000, the third increase for the magazine in four years and an overall jump of 28% from 2007. Organic Gardening's relaunch is in response to a changing mindset among Americans who are choosing to lead healthier, more environmentally conscious lifestyles. Increasingly consumers are going back to basics, growing their own food, cooking and preserving what they grow, and seeking out locally grown, organic food. The relaunched Organic Gardening delivers the information and tools necessary to help people truly bring the garden to their table.

"Organic Gardening began as the prophetic voice of organic horticulture 67 years ago and has been guiding its readers with information and advice ever since," said Ethne Clarke, Editor-in-Chief of Organic Gardening since May 2009. "Our message is more relevant now than it has ever been-the organic food and gardening movements and allied industries are both experiencing substantial growth. People increasingly believe that treading lightly on our environment is a personal responsibility and are 'going green' with gusto. That's why we've seized the opportunity to give the magazine a major makeover, dressing it for its role as the inspirational, confident voice of contemporary organic living so that it will best serve our growing readership as they look for new ways to live lightly from the ground up."

The new Organic Gardening features:
     ·  A new organization of editorial content and expanded coverage of food, cooking, and all good         things that come from the garden
     ·  New contributors including garden designer Gordon Hayward, nutrition expert Jeanne         Ambrose, photojournalist Matthew Benson, and award-winning chef and author Deborah         Madison
     ·  Clean design and fresh photography
     ·  A new, larger trim size and improved paper stock
     ·  Revised publishing schedule to bi-monthly, publishing April/May, June/July, August/September,         October/November and December/January issues throughout 2010 and into the future
     ·  The third rate base increase for the magazine in four years, with an increase of more than 5%         to 275,00 from 260,000 and an overall jump of 28% from 2007

The February/March 2010 issue of Organic Gardening marks the third rate base increase for the magazine in four years, with an increase of more than 5% to 275,00 from 260,000 and an overall jump of 28% from 2007. Advertising pages are up 17% for the relaunch issue versus February/March 2009.

"Interest in both organics and gardening is growing at staggering rates and consumers seek products and companies who help them on the path to live a more natural lifestyle." said Mary Murcko, SVP/Publisher. "We are excited to relaunch Organic Gardening at a time when our culture is placing increasing importance on environmental responsibility, and we look forward to offering our advertising partners even more relevant opportunities to share our authenticity in the green space."

The relaunch of Organic Gardening is dedicated to Ardath Harter Rodale, former Chairman and one-time Chief Executive Officer of the global media company bearing her family's name, who passed on December 18, 2009. She was the wife of the late Bob Rodale, former Rodale Chief Executive Officer, and the mother of Maria Rodale, the current CEO and Chairman of Rodale, and Heather Rodale, Heidi Rodale, Anthony Rodale and the late David Rodale. Ardath Rodale also served as Co-Chairman of the Board of The Rodale Institute, a non-profit institution dedicated to research and education focused on organic food and agriculture. Her dedication to improving the lives and health of individuals and families was rooted in the belief that this is the best way to change the world. That belief has been a true inspiration to millions of women, across continents and generations, and is one that will live on in the pages of Organic Gardening.

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About Organic Gardening
For 67 years, Rodale's Organic Gardening magazine has been inspiring and empowering readers with trusted information about how to work in harmony with nature in their gardens, and tread lightly on the environment in all aspects of their lives. Organic Gardening is the essential resource for leading a healthier, more environmentally conscious lifestyle. Increasingly consumers are going back to basics, growing their own food, cooking and preserving what they grow, and seeking out locally grown, organic food. Organic Gardening delivers the information and tools necessary to help people truly bring the garden to their table.

contacts

Senior Manager, Communications, Women's Health

Erin Clinton

212-808-1683