Newsroom

Men's Health Releases The IMPACT! Body Plan

-Todd Durkin, Personal Trainer to Professional Sports Elite, Brings Cutting-Edge ‘Muscle Matrix’ Training Program to the Public-


–Book Available Nationwide–


New York (September 28, 2010) — Rodale Inc.’s Men’s Health has released The IMPACT! Body Plan, a cutting-edge 10-week program designed to create world-class fitness and life performance, written by marquee professional sports trainer and conditioning coach Todd Durkin. Based on Durkin’s groundbreaking “muscle matrix” strength and conditioning programs built for top athletes including pro-football quarterback and 2010 post-season MVP Drew Brees and running back and former league MVP LaDainian Tomlinson, Durkin’s book presents a simple, research-based plan—for both men and women—to achieve rapid body transformation at virtually any level of fitness. Having traveled the world delivering motivational speeches, Durkin incorporates his key messages on effective ways to boost mental toughness, determination, and accountability, for greater success in mind and body.

The IMPACT! Body Plan is designed to shed flab, build strength and increase flexibility, while enhancing athletic performance. Instead of obsolete and one-dimensional cardio and weight training, IMPACT employs advanced sports training methods to achieve total-body fitness. Durkin’s gym-tested and pro-athlete-proven workouts use multidirectional and multi-planar movement for incredible results.

Known throughout sports as the one trainer who can use any person’s unique raw materials to transform them into—quite literally—the best they can be, Durkin shares his secrets in this 304-page body plan manual that arms readers with the tools to take full control of their physical and mental health. For more information on the book, please visit www.impactbodyplanbook.com.

Highlights Include:
     ·  The World’s 10 Biggest Fitness Myths – Still think the longer you work out, the more you         benefit? Think again
     ·  Enter the Matrix – The cutting-edge fitness science behind The IMPACT! Body Plan unveiled
     ·  The Impact Fit Test – Five simple at-home tests to assess your fitness level
     ·  Fitness On the Go – The 10-minute home workout. No time? No gym? No problem
     ·  Secrets To a Pain-Free Body – Prevent future injury and make the aches you already have         disappear for good
     ·  World Class Eating – 11 power foods you should be eating everyday


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TODD DURKIN is a performance coach, personal trainer, and motivational speaker who educates and inspires people worldwide. Founder of Fitness Quest 10 in San Diego, California, named one of the Top 10 Gyms in the US by Men’s Health, Durkin is the head of the Under Armour Performance Training Council and has twice been honored as Personal Trainer of the Year (IDEA and ACE). He has appeared on 60 Minutes, ESPN, and the NFL Network, and has been featured in Sports Illustrated, USA Today, Men’s Health, ESPN the Magazine, and others. Visit www.ToddDurkin.com.

The IMPACT! Body Plan
Todd Durkin
Pub date: September 28, 2010
ISBN: 978-1-60529-071-3
Hardbound/$27.99

contacts

Manager, Communications, Men's Health

Brett LeVecchio

212-573-0555

Executive Director, Digital & Brand Communications

Allison Keane

212-808-1676