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Cook This, Not That! Kitchen Survival Guide

COOK THIS, NOT THAT! KITCHEN SURVIVAL GUIDE
Newest Entry in Popular "Eat This, Not That!" Series Shows How to Save Thousands of Dollars and Thousands of Calories by Cooking Favorite Restaurant Foods at Home



New York (December 29, 2009) - Bestselling authors David Zinczenko and Matt Goulding introduce Cook This, Not That!, the first cookbook in the popular Eat This, Not That! series, and reveal hundreds of kitchen and cooking secrets that put you in control of your waistline.

Restaurant goers and supermarket shoppers have been amazed at how easy it is to lose 10, 20, 30 pounds or more just by making the simple swaps outlined in the bestselling Eat This, Not That! book series. Now, the series' creators take weight loss to a whole new place: the kitchen. Cook This, Not That! empowers readers to strip away fat - and save thousands of dollars a year - by making their own at-home versions of popular restaurant entrees, appetizers and desserts.

Why pay restaurants to make you fat, when you can pocket the money - and stay slim? From Blueberry Ricotta Pancakes to Fiery Buffalo Wings to Macaroni & Cheese, Cook This, Not That! will amaze you with how easy it is to eat great - and lose weight! Cook This, Not That! is available in book stores nationwide today.

Can You Believe?
     ·  At T.G.I Friday's, a half-order of Potato Skins will cost you 1,310 calories, but cooking this tastier         version at home will save you 1,000 calories!
     ·  You'll pay $15 for a fillet at Outback - but it's the 895 calories that will really cost you! (Save $11         and 500 calories with our easy steak recipe).
     ·  At Baskin-Robbins, a Banana Split will load you up with 1,010 calories, but in 5 minutes you         can make the Banana-Rum Split from the book and save 660 calories.

Cook This, Not That! is a positive book about positive change! Most of the recipes in this book take 30 minutes or less to prepare - less time than it takes for delivery, take-out, or going to a restaurant and waiting for a table. And by simply preparing meals at home, readers will:

     ·  Lose Weight and Look Better: The foods recommended in the book are designed         predominantly to target belly fat by filling the body with smart healthy choices that keep resting         metabolism busy so that the body will burn fat all day, even during sleep.

     ·  Reshape the Body: Instead of a diet that cuts down on food intake, Cook This, Not That!         actually believes that by cooking foods that keep the body full, you will retain lean muscle while         trimming away the flab.

     ·  Save Time and Stress: When you do the cooking, you control every last dinner detail, from cost         to nutrition to the quality of your ingredients. And the best part? Most of these recipes are ready in under 30 minutes.

     ·  Bulk Up Wallets Instead of Waistlines: Cooking at home provides more than a way to cut back         on calories, it will also help families save money. When families get in the rhythm of cooking,         they can prepare meals that will last beyond one sitting.

     ·  Improve Overall Health: The most dangerous diseases - from diabetes to cancer to heart         disease - are a direct result of poor eating habits. Cook This, Not That! allows readers to fight         against these serious health threats and take control of their waistlines and well-being once         and for all!

Innovative and creative, COOK THIS, NOT THAT! is America's new handbook for creating delicious meals for families in a healthy and calorie-conscious way without breaking the bank.

PLUS: For Eat This, Not That! fans on the go, Men's Health has launched the Eat This, Not That! application for the iPhone. The app helps users to make healthy and simple swaps at restaurant chains and in the grocery line. Go to http://www.menshealth.com/iphone-etnt/ to download the app.


DAVID ZINCZENKO is the Editor-in-Chief of Men's Health magazine and the Editorial Director of Women's Health, as well as the author of New York Times bestsellers The Abs Diet and The Abs Diet for Women. Once an overweight child, Zinczenko has become one of the nation's leading experts on health and fitness. He is a regular contributor to the Today show and has appeared on Oprah, Good Morning America, Primetime Live, 20/20, The Rachael Ray Show, and The Ellen DeGeneres Show.

MATT GOULDING is a contributing nutrition editor for Men's Health and a trained chef. He has cooked and eaten his way around the world, touching down in Allentown, Pennsylvania, where he divides most of his time between keyboard and stovetop.

Cook This, Not That! Kitchen Survival Guide
The No-Diet Weight Loss Solution
David Zinczenko and Matt Goulding
Pub date: December 29, 2009
ISBN: 978-1-60529-442-1
Paperback/$19.99

For additional information, copies of the book or to speak with an author, please contact:

Laurie Bella
Coburn Communication, Inc.
212-536-9820, Laurie.Bella@coburnww.com

contacts

Assistant Director, Communications, Men's Health

Agnes Hansdorfer

212-297-1505