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Former Vice President Al Gore's Our Choice Book Comes to Life with New App for iPad, iPhone and iPod touch

The Our Choice App is the first effort from PushPop Press, in collaboration with Rodale Inc. and Melcher Media

NEW YORK, April 28, 2011 — Rodale Inc., Melcher Media, the Office of the Hon. Al Gore, and PushPop Press are proud to announce that their groundbreaking Our Choice App, an interactive digital version of the former Vice President's book Our Choice: A Plan to Solve the Climate Crisis, is now available exclusively on the App Store for iPad, iPhone and iPod touch.

The New York Times bestselling Our Choice was first published by Rodale in November 2009. Using PushPop's revolutionary digital book platform, the Our Choice App features over an hour of documentary film footage, hundreds of stunning photographs, animations, audio narration, and interactive graphics that can be explored by tapping, pinching, and even blowing into the microphone.

“I am so thrilled that Our Choice has come to life on iPad, iPhone, and iPod touch," said Al Gore. "Readers can now learn about the solutions to the climate crisis using some of the most visually compelling and interactive technology available."

“With Our Choice, Al Gore has created a powerful and inspiring call to action to work toward a solution for the environmental degradation climate change causes,” said Karen Rinaldi, EVP, General Manager, and Publishing Director of Rodale Books. “We hope the Our Choice App will inspire a new audience to learn about the solutions available to us right now.”

The beautiful and intuitive user interface from PushPop Press allows the reader to quickly and smoothly scroll through the nineteen chapters, zoom into any page, and pick up and pop open any item, from videos to photos and graphics. Key features and functionalities of the Our Choice App include:

—An intuitive multitouch interface that allows you to pick up and explore anything you see in the book
—A visual table of contents for quick and easy navigation through the book’s 19 chapters
—More than 250 stunning full-screen images
—An interactive map showing every photo's location
—More than one hour of documentary footage
—More than 30 original interactive infographics and animations that bring static information to life
—Original audio commentary by Al Gore that adds historical and social context to the images throughout the app
—An interactive 3D book cover.

"When iPad launched, we asked ourselves the question: 'What would happen if we reimagined the book?'" said Kimon Tsinteris, Co-Founder and Chief Programmer for PushPop Press. "Today, with the launch of the Our Choice App, we are finally able to show the world what the future of book publishing looks like."

“From the perspective of merging form and content into an interactive, kinetic learning experience, we feel this app is a quantum leap forward," explains Charles Melcher, President of Melcher Media. "The Our Choice App lets the reader visualize and absorb information in a completely new way."

In Our Choice, Gore, winner of the Nobel Peace Prize for his efforts to solve the climate crisis, describes the necessary changes we need to make in technology, business, politics, and thinking. If we harness all these tools, he argues, we can move forward with the unprecedented scale and speed needed to avert the worst impacts of global warming and set the stage for successful recovery of the earth’s ecosystem. Ultimately, we need a commitment on the part of humanity to solve this crisis.

To watch the amazing demo and learn more about the app, please visit www.ourchoiceapp.com

The Our Choice App is available for the introductory promotional price of $4.99 (limited time only) exclusively from the App Store on iPad, iPhone, and iPod touch, or at http://itunes.apple.com/us/app/our-choice/id432753658?mt=8

About Rodale Inc.: Rodale is a global media company with a heritage, mission, and authority dedicated to the health and wellness of the individual, community, and planet. Through a broad portfolio of leading media properties, Rodale reaches more than 70 million people around the world through multiple distribution channels, including magazines, books, online, e-commerce, direct-to-consumer, and video. The company publishes some of the best-known health and wellness lifestyle magazines, including Men's Health, Prevention, Women's Health, Runner's World, Bicycling, Running Times, and Organic Gardening, and is the largest independent book publisher in the United States, with a collection of bestselling titles including Al Gore's Our Choice, Howard Schultz’s Onward, Alicia Silverstone’s The Kind Diet, Flat Belly Diet!, and the Eat This, Not That! series, among others. Rodale is also a leader in direct-response marketing and has more than 25 million active customers in its database. www.rodaleinc.com

About Melcher Media: Melcher Media is an award-winning producer of books and digital media. Known for its high-quality content creation and innovative design, Melcher Media has more than 10 million books in print and 20 New York Times bestsellers. Since its founding in 1995, Melcher Media has built a reputation as a world leader in helping companies, institutions and authors tell their stories. Melcher Media worked closely with Al Gore on An Inconvenient Truth and on creating the content for the Our Choice App. Other clients include Autodesk, Conde Nast, General Electric, Harley-Davidon, HBO, Lexus, and Nike.

About Push Pop Press, Inc: Push Pop Press is a startup redefining the way we publish and experience books. It’s first title, Al Gore’s Our Choice, weaves text, images, audio, video and interactive graphics into a new immersive reading experiencing. The Push Pop Press digital publishing platform enables content creators to publish apps without dealing with the complexities and cost normally involved in software development. Push Pop Press is currently in private beta being used to build more amazing titles.