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Organic Gardening Magazine and the AVEENO® Brand Announce 3rd Year of the WaterWorks Project

Organic Gardening Magazine and the AVEENO® Brand Announce 3rd Year of the WaterWorks Project


Water Conservation and Community Garden Revitalization Program to Help Beautify Community Gardens in Chicago, Philadelphia, and Atlanta

Presenting Sponsor: the AVEENO® Brand; Supporting Sponsor: Nature's Path; Partners: Alpha BioSystems, ECHO, and Seeds of Change


EMMAUS, PA and NEW YORK, NY, August 26, 2009 - Organic Gardening magazine, published by Rodale Inc., the AVEENO® Brand and Nature's Path have selected community gardens in Chicago, Philadelphia, and Atlanta to participate in the 2009 WaterWorks Project, in cooperation with the American Community Gardening Association. The nationwide initiative will award these three community gardens with water conservation systems and grants for a garden beautification day and a community education day. The goal of the WaterWorks Project is to help improve the vitality, appearance, and sustainability of community gardens throughout the country.

Organic Gardening created the WaterWorks Project in 2007 to raise awareness about water conservation and provide vital resources and education to community gardens nationwide. Now in its third year, the WaterWorks Project continues its mission with three deserving gardens, with a total of 23 gardens and communities beautified to date.

  • •  In Chicago, Growing Power's Jackson Park Urban Farm is a half-acre community garden and model urban farm headed by MacArthur Fellow and former NBA star Will Allen.


  • •  In Philadelphia, Henry Got Crops! is part of the nation's largest agricultural high school-the Saul High School of Agriculture, a Title 1 inner city public magnet school that sits on 150 acres in Fairmount Park.


  • •  In Atlanta, the Edgewood Community Learning Garden is a new garden project being spearheaded by several community organizations and charter schools in an area of the city that is underserved and has very limited access   to fresh produce.

    All of these gardens exist to provide a service to their communities. Not only do they supply fresh, locally grown food to area residents, they also offer strong educational and vocational training to members of the community.

    The AVEENO® Brand will work closely with Organic Gardening to provide beautification grants of $30,000 to the three recipient gardens. These grants will be used for garden revitalization and enhancements such as construction of walkways and garden structures, installation of raised beds, plants, tools and garden equipment. Each community garden will be covered on www.organicgardening.com/waterworks and www.aveeno.com.

    "Water is our most precious resource, and gardeners in particular are all too aware of the need to conserve and sustainably manage water," said Ethne Clarke, Editor-in-Chief of Organic Gardening magazine. "Through their many wonderful projects, community gardens across the USA inspire us all to make the best use of what we have today to guarantee a healthy and livable tomorrow. Organic Gardening and Rodale Inc. are proud to have the AVEENO® Brand and Nature's Path partnering with us to encourage and reward our WaterWorks honorees."

    "The AVEENO® Brand is committed to bringing communities together by helping to beautify their natural surroundings," says Michael Marquis, the AVEENO® Brand Group Product Director. "We rely on Mother Nature to provide natural ingredients, including oatmeal, shiitake, lavender, chamomile, soy and feverfew, to formulate the ACTIVE NATURALS® technology in our skincare products that optimize skin health and beauty, which is why this program is so important to us. We are thrilled to be a part of this cause for the third year in a row, offering people across the country a chance to be inspired by natural beauty." "Our vision has always been to be a trusted name for organic foods in every home; socially responsible, environmentally sustainable and economically viable. Partnering with Organic Gardening's WaterWorks project seemed a natural fit," explained Nature's Path Founder and CEO Arran Stephens. "Nature's Path sees the WaterWorks program as fundamental way to support the increased availability of fresh, organic foods in North America, and to connect people with the activity of growing those foods that are so vital to the health of people and the world. We are proud to be a partner in the WaterWorks program."

    "During economic times like we face, many marketers are tabling philanthropic efforts. It is great to have partners like the AVEENO® Brand and Nature's Path, who understand the importance of supporting this highly impactful program," said Jeff Tkach, National Advertising Director of Organic Gardening. "The WaterWorks Project is a great way for all of the brands involved to put their core values into action by helping to beautify gardens and educate communities about living in a more sustainable manner."

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    About Organic Gardening
    For 65 years, Rodale's Organic Gardening magazine has been inspiring and empowering readers with trusted information about how to work in harmony with nature in their gardens, and tread lightly on the environment in all aspects of their lives. As the essential resource for any gardener, Organic Gardening provides the most current and authoritative information available, with a focus on making the process of gardening fun and easy. It's online property organicgardening.com delivers gardening techniques, solutions, and interactive discussions on organic principles. Organic Gardening leads the charge toward a sustainable future with integrity, authority and relevance, providing editorial that shows readers how to care about their health, home and garden safely and naturally.

    About the AVEENO® Brand
    The AVEENO® Brand is one of the brands of Johnson & Johnson Consumer Products Company, a division of Johnson & Johnson Consumer Companies, Inc. The AVEENO® Brand is the leader in ACTIVE NATURALS technology, including oatmeal and soy. Recommended by dermatologists and pediatricians for over 60 years, the Brand is committed to developing breakthrough product formulations with new and existing natural ingredients to deliver real, clinically proven results. The AVEENO® Line includes beauty care products for face, body, baby, hair and sun protection. For more information about the AVEENO Brand and its product offerings, visit: www.aveeno.com.

    About Nature's Path
    Founded in 1985, Nature's Path Organic Foods is headquartered in Richmond, British Columbia and employs around 350 people at its four facilities in Canada and the United States. The privately held, family-owned company produces breakfast foods and snacks sold in specialty foods stores and retailers in 40 countries around the world. The company's innovative brands include Nature's Path®, Flax Plus, EnviroKidz®, Weil by Nature's Path TM, and Optimum®. Visit Nature's Path online at www.naturespath.com.

    Contact
    Erin Clinton Sara Good Kylie McMullan
    Organic Gardening AVEENO® Brand Nature's Path
    212.808.1683 212.317.1462 604.248.8860
    erin.clinton@rodale.com sara.good@rprny.com kmcmullan@naturespath.com