Men's Health Reports Strong Circulation Growth in Key Markets Worldwide


--Top Performers Include Men's Health Editions in Australia, Brazil, Germany, South Africa, Spain, the UK and the United States--

New York, NY, March 31, 2009 -- Rodale Inc. today illustrated the ongoing strength of the Men's Health brand around the world, with several major global editions reporting circulation growth in 2008 over 2007 or high newsstand sales in recent months. Men's Health, the world's largest men's magazine with over 39 editions and a global readership of over 22 million, has shown growth in key markets including Australia, Brazil, Germany, South Africa, Spain, the UK, and the United States.

"Despite a down economy and a competitive men's market overseas, Men's Health continues to outperform the competition and is becoming even more valuable and relevant in the lives of active, healthy, performance-driven men around the world," said Michelle Meyercord, VP Director of Rodale International. "Together with an outstanding team of global partners, we are able to create content that has an unwavering demand among our readers. As interest in health and wellness continues to accelerate, we fully expect Men's Health's circulation story to continue on the same upward path."

Men's Health in the United States has had a stellar circulation record in recent years. Most recently, the magazine raised its rate base to 1.8 million from 1.775 million effective with the January/February 2009 issue. The magazine began 2008 with a record of 750,560 copies of the January/February 2008 issue sold on newsstands - the most in the history of the magazine - despite raising its cover price from $4.50 to $4.99. At the close of 2008, Capell's Circulation Report recognized the magazine as the #1 Best Performer in Circulation 2008, the fifth time in its history the magazine has received top ranking and the magazine's sixth consecutive appearance on the list.

Below are a few highlights from global editions of Men's Health around the world:

Men's Health Australia
Leading the men's magazine category in Australia, Men's Health Australia has audited at 77,500+, according to its December 2008 Audit Bureau of Circulation statement. This marks its 12th consecutive increase and the highest audit figure ever. In the past twelve months, Men's Health Australia has increased by 10.7% or 7,500 copies, representing the fifth largest increase of all magazines in Australia. Men's Health has more than doubled its circulation over the past 10 years and the magazine now occupies 43% market share for gross copies sold in the men's lifestyle market.

Men's Health Brazil
Men's Health Brazil reported an increase in subscriptions, newsstand and retail sales in 2008, compared with 2007. Subscriptions increased 31%, newsstand sales increased 11% and retail sales increased a total of 86%, resulting in a circulation increase of 28% over 2007.

Men's Health Germany
The February 2009 issue of Men's Health Germany sold out, reaching a retail-sales index of 141 within Germany, which represents the best retail result for the edition since its 100th Anniversary issue, which ran in October 2004.

Men's Health South Africa
The January 2009 issue was the biggest newsstand seller in over three years, with 68,745 copies sold at newsstand.

Men's Health Spain
Men's Health Spain is the leading magazine in its competitive set across newsstands, subscriptions and audience, according to OJD July 2007-June 2008 and EGM 3er acumulado annual móvil de 2008.

Men's Health UK
Men's Health UK is currently one of the top 10 selling UK monthlies, reporting an average circulation of 250,094 as of December 2008, according to the Audit Bureau of Circulation. This represents a circulation increase of 4.1% in the second half of 2008, compared with 2007. Men's Health UK in 2008 had the best ABC performance in the market, and has achieved a record breaking 14 consecutive periods of year-on-year sales increases.

Continued Meyercord, "We expect that our worldwide network of Men's Health magazines will continue to contribute to Rodale International's success in the coming years."

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About Rodale Inc.
Rodale is a global media company with a heritage, mission, and authority dedicated to the health and wellness of the individual, community, and planet. Through a broad portfolio of leading media properties, Rodale reaches more than 70 million people around the world through multiple distribution channels, including magazines, books, online, e-commerce, direct-to-consumer, and video. The company publishes some of the best-known health and wellness lifestyle magazines, including Men's Health, Prevention, Women's Health, Runner's World, Bicycling, Running Times, and Organic Gardening, and is the largest independent book publisher in the United States, with a collection of bestselling titles, including Al Gore's An Inconvenient Truth, The South Beach Diet, and Eat This, Not That! Rodale is also a leader in direct-response marketing and has more than 25 million active customers in its database.


Senior Director, Corporate Communications

Tanja Sullivan