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EAT THIS, NOT THAT! New 2010 Edition

New York (October 13, 2009) - The authors of the bestselling Eat This, Not That! book series, which has more than five million copies in print, today released a new expanded volume of the original title with the most up-to-date information on making the best food swaps in America, while still indulging in favorites-EAT THIS, NOT THAT! 2010 by David Zinczenko, with Matt Goulding (Rodale; Paperback, $19.99). The fifth book in the popular series is an insider's guide to making better choices at the most popular restaurant chains and at the supermarket. Available nationwide in stores today, this groundbreaking book, which will now be updated and released annually, reveals hundreds of tried and true food swaps that will save readers thousands of unwanted calories - without dieting!

What most Americans don't know is that 66 percent of American adults are overweight or obese, and by 2030 that number is expected to approach 87 percent. Learn what "healthy" breakfast cereal could be raising the risk of obesity - and how one simple swap could slash both weight and healthcare bills! This practical guidebook provides consumers with the simple tools to saving thousands of calories and countless pounds.

In fact, the popularity of the EAT THIS, NOT THAT! series has forced big food companies to stand up and make some food swaps of their own. After Chili's "Awesome Blossom" took the runner-up spot on the annual "Worst Foods in America" list, Chili's removed the calorie bomb from the menu entirely. Restaurants that had historically declined to provide nutritional infromation began posting calorie counts for the first time, and overall, 10-20 items on the "Worst Foods" list in the original EAT THIS, NOT THAT! book either improved dramatically or disappeared.

Did you know?

· A Stouffer's White Meat Chicken Pot Pie has as much saturated fat as six scoops of ice cream

· Choosing Prime Rib over Baby Back Ribs at Outback Steakhouse will save more than 2,000 calories and outperforms every other entrée on the menu, including the entire "Straight from the Sea" section

· One can save nearly 500 calories and more than 20 grams of fat just by ordering a banana split at Dairy Queen instead of Baskin-Robbins

· Dunkin' Donuts muffins are worse for than their doughnuts-even the reduced-fat blueberry muffin still has 450 calories, which is more than all but two doughnuts on the menu

With secrets and hidden ingredients lurking in favorite foods, this book couldn't come at a better time. It's an invaluable resource for those who want to eat their favorite foods without being ambushed by hidden fat, sugar, and calories in today's marketplace. Join the millions of people who have joined the EAT THIS, NOT THAT! revolution and make the right choices every time with EAT THIS, NOT THAT! 2010. Packed with smart food tips and simple to follow swaps, readers will also learn:

· The 20 Worst Foods in America: A completely updated list of the worst foods from your favorite chain restaurants, including the "worst kid's meal," "worst salad," "worst burger," "worst starter" and much more.

· The Truth About Your Food: While the government has made some significant strides in getting nutritional information to the public, there's still a matter of uncertainty that lies within food. Learn what the terms "multigrain," "reduced fat" and "natural" really mean.

· 13 Restaurant Industry Secrets: Today's restaurant industry has a slew of secrets that they'd rather the public never hear about. From false advertising to misleading health claims, discover the shocking truth about the foods from favorite chain restaurants.

· America's Best Packaged Foods at the Supermarket: By ignoring the food manufacturers' advertising tricks, find caloric savings with six simple strategies that will change your life.

· The Save-Money Shopping Guide: Cut out the empty calories and maximize the quality of your supermarket score with these rules of savvy shopping.

· Great Nutrition for Your Kids: Everything to know to raise the leanest, fittest family on the block, plus the easiest way to get kids to eat more fruits and vegetables.

Entertaining and informative, EAT THIS NOT THAT! 2010 is the consumer's ultimate secret weapon for burning fat and building the body that you want-not by eating less, but by making smart, healthy food choices every time.


DAVID ZINCZENKO, SVP/Editor-in-Chief of Men's Health magazine and the Editorial Director of Women's Health, as well as the author of The New York Times bestsellers The Abs Diet and The Abs Diet for Women. Once an overweight child, Zinczenko has become one of the nation's leading experts on health and fitness. He is a regular contributor to The Today Show and has appeared on Oprah, Good Morning America, Primetime Live, 20/20, The Rachael Ray Show, and The Ellen DeGeneres Show.

MATT GOULDING is the food and nutrition editor of Men's Health. He has cooked and eaten his way around the world, touching down in Allentown, Pennsylvania, where he divides most of his time between keyboard and stovetop.




For additional information, copies of the book or to speak with an author, please contact:
Emily O'Brien
Coburn Communication, Inc.
212-536-9820, Emily.OBrien@coburnww.com