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Rodale Inc. Launches New Utility-Based Mobile App Platform

Rodale Inc., the world’s leading healthy lifestyle media company, today announced the launch of Runner’s World GO, the company’s first in a new series of utility-based mobile applications.

Developed, tested and approved by the experts at Runner’s World, Runner’s World GO is engineered to expand functionality beyond a traditional training and tracking fitness program. Using a blend of utilities, including real-time weather updates from AccuWeather, one of the world’s leading weather information providers, the app is designed to serve as a must-have companion for runners of all skill levels. Tips for what to wear, the best time to run each day, expert training advice and motivation, plus a wealth of relevant Runner’s World content from the newly redesigned Runner’s World website, RW GO offers every runner a goal-oriented, personalized experience.

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Senior Director, Communications, Bicycling and Runner's World

David Tratner

212-808-1358