Rodale Inc.’s Prevention Magazine to Move to Ad-Free Model

Brand to Unveil Bold New Editorial Vision

Rodale Inc. today announced that the company’s pioneering brand, Prevention magazine, will move to an ad-free business model for its print editions. The change will be effective with the July 2016 issue to coincide with the launch of a bold new editorial vision for the world’s most established and original healthy lifestyle brand.

As a new premium product, Prevention will be a magazine that today’s health-minded consumer wants, needs and will pay for; an authoritative and trusted source that breaks through the clutter and empowers people with the information they need to make decisions when it comes to personal or family health.

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Senior Director, Communications, Bicycling and Runner's World

David Tratner