Brand to Unveil Bold New Editorial Vision
Rodale Inc. today announced that the company’s pioneering brand, Prevention magazine, will move to an ad-free business model for its print editions. The change will be effective with the July 2016 issue to coincide with the launch of a bold new editorial vision for the world’s most established and original healthy lifestyle brand.
As a new premium product, Prevention will be a magazine that today’s health-minded consumer wants, needs and will pay for; an authoritative and trusted source that breaks through the clutter and empowers people with the information they need to make decisions when it comes to personal or family health.
Senior Director, Communications, Bicycling and Runner's World