About the Brand

Prevention's is the #1 healthy lifestyle magazine in the U.S., with an audience of more than 10.5 million. Prevention publishes branded books -- most recently the bestselling Flat Belly Diet! -- special-interest publications, bookazines, DVDs, and multiple international editions. In 2007, Prevention was named to Ad Age’s prestigious “A-List” and won a Folio Ozzie Award for “Best Redesign” and a Capell “Best Performer” Honorable Mention for circulation gains.

Prevention Magazine

Prevention's circulation of 2.8 million, readership of more than 10.5 million in the U.S. and 60 years of authority, make it the nation's most widely read and influential health magazine. Most readers are educated women, 40+, who depend on Prevention to make sense of the overwhelming (and sometimes conflicting) flood of health information in the media. Readers trust Prevention to investigate and interpret the latest research, report on what they really need to know, and explain what to do about it. Prevention provides service journalism at its best: news, perspective-shifting features and practical strategies to enhance -- and even save -- lives.

Prevention.com

Prevention.com is Prevention 24/7. The top online health magazine destination and a digital health resource leader, Prevention.com features encyclopedic, searchable content, including a recipe finder and symptom checker ; customizable multimedia tools such as the wildly popular health tracker; brain games and diagnostic quizzes; a robust and growing video library (check out “Couch Confessions” and “Grocery Guru”); social networking communities and top expert blogs, featuring holistic health pioneer Andrew Weil, MD; fitness coach Chris Freytag and preventative medicine guru Yale University professor David Katz, MD, MPH.

Prevention International

With a total of 16 international editions, Prevention reaches readers across Europe, Asia, and Latin America with health and wellness content that resonates in each market while retaining the same smart, supportive, and encouraging voice that is a hallmark of the brand.

Flat Belly Diet!

Flat Belly Diet! (www.flatbellydiet.com) This New York Times bestselling diet from Prevention Editor-in-Chief Liz Vaccariello with Cynthia Sass, MPH, RD, offers a science-based nutrition plan grounded on new research that makes weight loss not only easier but targets belly fat specifically. The key is MUFAs (monounsaturated fatty acids). Excess belly fat can significantly up risk of heart disease, breast cancer, dementia and type 2 diabetes. Does the diet work? A new pilot study conducted by the Yale University Prevention Research Center found the Flat Belly Diet reduced dangerous visceral belly fat by 33% in 28 days. Also, dieters lost an average of 8.4 pounds and close to 2 inches from the waist, dropped an average of 21 points in cholesterol (with a 9-point reduction in unhealthy LDL), bringing lipid measurements down to optimal range for some study participants. Prevention has found some dieters have lost up to 15 pounds in 32 days. The book is available at stores nationwide as well as at www.flatbellydiet.com, where users can track progress and participate in a community. Buy It Now.

Prevention Events

Prevention’s hallmark event series is Team Prevention Walk It!, where participants receive the support, training, advice and tools they need to walk half or full marathons throughout the country. Team Prevention Walk It! promotes walking as an accessible exercise option for millions of Americans, and boasts walkers of all ages, many of whom have faced and overcome challenges on their fitness journeys.

Prevention

contacts

Senior Vice President, Publisher, Prevention

Mary Murcko

212-573-0576

Associate Director, Communications, Prevention

Bethridge Toovell

212-573-0214

Senior Publicist, Prevention

Lauren Paul

212-297-1518